This is a blatant case of Newspeak; brainwashing at its best. Change the offending word and they will swallow whatever trash you 
want to feed them:
EcoAmerica has been conducting research for the last several years to find new ways to frame environmental issues and so build public support for climate change legislation and other initiatives. A summary of the group’s latest findings and recommendations was accidentally sent by e-mail to a number of news organizations by someone who sat in this week on a briefing intended for government officials and environmental leaders…
The problem with global warming, some environmentalists believe, is “global warming.”…The term turns people off, fostering images of shaggy-haired liberals, economic sacrifice and complex scientific disputes, according to extensive polling and focus group sessions conducted by ecoAmerica, a nonprofit environmental marketing and messaging firm in Washington.
BTW, I would like to ask Al Gore if he’s ever wondered why Greenland is called Greenland…
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